- Baudrillard: "there's no such thing as truth"
- Postmodernists claim that in a media-saturated world, the distinction between reality and the media representation of it becomes blurred or even invisible
- Media reality is the new reality
- Jean Baudrillard states that 'hyperreality' is an 'absolute event' (there are no distinctions between reality and its representation, known as SIMULACRUM)
- An 'absolute event' is how we understand through media invention, which we only understand because the media has presented it in a certain way e.g. photographs, maps, disneyland
- Postmodernism is an historical development
- Modernism (late 19th century-20th) toyed with representation of reality e.g. Picasso's paintings were anti-representational
- The 20th century was the new beginning; changes were formed with technology, science, art, literature and the mass media e.g electricity, antibiotics, Great Gatsby, films developing, etc...
- Postmodernists 'remix' representation
- Through pastiche (a copy of something), parody and intertextuality
- Tend to express themselves deliberately - don't pretend to be 'realist'
- Postmodern media rejects that any media product/text than any other
- Focus on merely taste - both low and high cultured
- Anything can be art - culture 'eats' itself
- HIGH CULTURE AND LOW CULTURE: high culture would be arty, non-mainstream film, when focusing upon thought and expression e.g. the theatre, Shakespeare. Low culture follows a wider audience, for the mainstream e.g. rom-coms, musicals
- The distinction between media and reality has collapsed, with a state of simulacrum, now focusing on the images; the images refer to each other representing reality; rather than a pure reality; state of hyper reality; we don't know what is real and what's not
AGAINST POSTMODERNISM:
- The truth are just competing claims - the truth an individuals believes is the 'winning discourse'
- Intertextual and self-referential: don't want to represent reality, but represent media reality
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